Russian Fashion Retailer Prizmoda Allegedly Hit by Massive Data Leak

A significant data leak, allegedly impacting Russian fashion brand Prizmoda.ru, has come to light in May 2025. The breach, attributed to an unauthorized party, reportedly exposed a staggering 22.1GB of sensitive information from the company.

Prizmoda.ru, a fashion brand based in Novosibirsk, specializes in clothing for women, men, and children, operating through both retail (Priz) and wholesale (Stilla) divisions, via an online platform and physical stores.

The compromised data, contained within various file types including XLSX, CSV, Word, PDF, MP4, MP3, and JPEG, is said to include a broad spectrum of internal and customer-related details. The affected entities include employees, tasks, call logs, company information, client contacts, deals, and sales leads.

Specifically, the leaked data allegedly contains employee names, emails, phone numbers, roles, hire dates, skills, and social media links. Furthermore, detailed task and project information, call logs, company banking details, client contact information, sales transaction records, and lead data are also purported to be part of the breach. The volume of affected records is substantial, with over 160 employee entries, more than 11,500 task records, nearly 50,000 call logs, around 4,000 company entries, over 660 contacts, 12 deal records, and over 36,000 lead entries.

Samples and proof of possession of the compromised data are reportedly available.