On April 15th, 2024, Blooms Today, a leading flower and gift delivery service, allegedly fell victim to a significant data breach, with a threat actor claiming to possess over 15 million records stored in CSV format. The compromised data includes a wide array of sensitive information, ranging from customer identifiers and contact details to payment information, with fields such as “id,” “f_name,” “l_name,” “address,” “phone,” and more exposed. The threat actor has advertised the database for sale at $5000, highlighting the urgent need for robust cybersecurity measures to mitigate such breaches and protect user privacy. With access to the Blooms Today database, threat actors can potentially engage in various malicious activities, including identity theft, financial fraud, phishing scams, and targeted cyberattacks.